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“休闲运动风”的代表性服装品牌正面临巨大竞争_2

http://kunxunba.com 时间: 2019-10-22 承德新闻网

2014NIAN,Tyler HaneyCHUANGBANOutdoor VoicesSHI,TAZHUTUIDEGAINIANZAISHICHANGSHANGHAIZHAOBUDAOTONGLEI:TAMENMIAOZHUNDESHINEIXIEREAIYUNDONG,DANBINGBUYIBIJIANYUNDONGYUANSHUIPINGWEIMUBIAODEXIAOFEIZHE。

DANSHIRUJIN,SHICHANGSHANGCHONGCHILEGELEIDIANSHANGMOFANGZHE,HAIYOUNULIDOUSHOUYIYUNDONGWEILINGGANDESHISHANGLEIFUSHIDELINGSHOUSHANG——ZHEIWEIJIFUGERENMEILIDEPINPAICHUANGSHIRENZHENGZAIJIAMACHENGGONGPEIFANG,YEJIUSHIJIHUAKAICHUGENGDUOSHANGDIAN,GENGWENDINGDITUICHUXINPIN。

JINNIANSANYUE,Outdoor VoicesZAIRONGZISHICHOUDELE3400WANMEIYUAN,KAODEDOUSHIYIGEMUBIAO——BUDUANKUODACHANPINDEFUGAIFANWEI,YUANCHAOYUANBENJINSHI“DONGXING”DEHEXINDOUSHINANNVSHOUZHONG(ERTAMENZHENGZAISHEJIAOMEITIZAOSHOUYILUNLUNZHONGFUDESHIJUEHONGZHA)。Outdoor VoicesCIQIANZUICHUMINGDEYAOSHUSECAIBINFENDEJINSHENKU,JIQIMODENGYOUJIJIANDEQITAFUSHI,RUJINPINPAIZHESHOUTUICHUYIXILIEYUNDONGXIFENFUSHI,BIRUBENZHOUTUICHUDEMINGWEIH2OVDEYONGZHUANGXILIE。Outdoor VoicesHAIJIHUAZAIJIEXIALAI18GEYUENEI,ZAIXIANCUNDE6JIAMENDIANZHIWAI,ZAITIAN22JIAXINDIAN。

RUJINZAIYUNDONGFUSHISHICHANG,XIANGYIXIAOPINPAIDESHENFENJUEQI,YAOBISINIANQIANGENGKUNNANLE。JINSHENKUZHIZAOMEISHENMEMENJIAN,LIUXINGDECHANPINYEHENKUAIBEIRENMOFANG。Old Navy、Forever 21DENGFUZHUANGPINPAIYEYONGYOUPINZHONGGUANGFAN、DINGJIAHELIDEYUNDONGXILIE。NAIKE(Nike)、ADIDASI(Adidas)、LululemonDENGYUNDONGFUSHIJUTOUZEHUAFEISHUYIMEIYUANYANFAXINMIANLIAO,TOUZIQITAJISHUCHUANGXIN,YUANYUANCHAOCHULEXIAOPINPAINENGCHENGSHOUDEFANWEI。

经典捕鱼ZHEIXIEGONGSI,ZHENGDUODEDOUSHIFUZHUANGSHICHANGZENGZHANGZUIKUAIDELINGYUZHIYI。JUNPDJITUANTONGJI,JINGUANZUOWEIPINLEILAIKAN,YUNDONGFUDEKUOZHANGSUDUBUBIJINNIANXUNSU,DANZAI2017NIANMEIGUOSHICHANGXIAOSHOUEYECHUXIANLE2%ZENGZHANGDA480YIMEIYUAN,CHAOCHUSHICHANGDEZHENGTIBIAOXIAN。NPDYUCEYUNDONGXIUXIAN(Athleisure,DINGYISHIBUYONGYUGAOQIANGDU、ZHUANYESHUIPINGTIYUHUODONGDEFUSHI)DEZENGZHANGSUDU,JIANGCHAOGUOQITAFUZHUANGZILEI,XIAOSHOUEJIANGZAI2022NIANQIANCHAOGUO310YIMEIYUAN。"SUOCHULINGYUZHENGZAIMIANLINJIDATIAOZHAN,YINWEIXIUXIANYUNDONGXIANZAIYIJINGSHIZHULIULE,”ZAOQISHISHANGQIYETOUZIREN、JIUJINSHANSHISHANGRUANJIANGONGSIAvametricSHOUXIZHIXINGGUANAri BloomBIAOSHI,“RUGUOTAMENZUODECHANPINNENGQINGYIBEIRENFUZHI,NEIMEYAOXIANGTINGLIUZAIGONGZHONGSHIYEJIUHENNANLE。”

经典捕鱼Tyler HaneyDEDAOLEZHIMINGQIYEFANGDEBANGZHU,BIRUZUIXINYILUNRONGZIJIUYOUGUGE(Google)MUGONGSIQIXIAFENGTOUQIYEGVLINGTOU。TOUZIFANGMUQIANBAOKUOGeneral Catalyst、Forerunner Ventures、A.P.C.DEJean TouitouDENGDENG,ZONGCHOUZIDA5700WANMEIYUAN。QUNIAN8YUE,Outdoor VoicesRENMINGLEQIANJ.CrewSHOUXIZHIXINGGUANMickey DrexlerCHURENGONGSIDONGSHIZHANG。

经典捕鱼TylerBIAOSHI,Outdoor VoicesPINPAIZHUDADESIDATEXING——CAILIAO、SHUSHI、GONGNENGXINGYUSHEJI,CONGCHUANGYEZHICHUJIUSHITACHAOXIANGDEMUBIAO。ZHEIYESHIYIJIANJIAZUQIYE,QIFUBob HaneyZAIJIAXIANGKELUOLADUOZHOUBOERDE(Boulder)YONGYOUYIJIAFUZHUANGGONGYINGSHANG。2012NIAN,TAGANGCONGNIUYUEPASENSISHEJIXUEYUAN(Parsons School of Design)BIYE,JIUKAISHIMANGZHECHUANGBANZHEIGEPINPAI。PINPAICHENGWEIJ.CrewSHOUGOUDEDIYIJIAYUNDONGFUSHIPINPAIHOU,SHOUHUOLEMEITIDESHOUCIZHUYI。

经典捕鱼2014NIAN,PINPAIZAIDEKESASIZHOUSHOUFUAOSITING(Austin)KAISHELEDIYIJIAMENDIAN。XIANZAI,GAIPINPAIDEQUANBUXIAOSHOUDOUJINGYOUZIYINGQUDAOFAZHAN,CHAOGUO70%LAIZIPINPAIGUANFANGWANGZHAN。JINGUANOutdoor VoicesMEIYOUPILURENHEYINGSHOUSHUZI,DANTylerBIAOSHIMUQIANPINPAISHANGWEISHIXIANYINGLI。

经典捕鱼XIANGBIZHIXIA,CHUANGBANYU2009NIANDEZHIMIANXIAOFEIZHEPINPAIReformationRONGZI3700WANMEIYUAN,YONGYOU11JIAMENDIAN,BINGYUNUOSITONG(Nordstrom)BAIHUOGONGSIBUFENMENDIANQIANSHULEXINDEXIAOSHOUXIEYI。LINGJUMEITIBAODAO,CHUANGBANYU2011NIANDEPINPAIEverlaneRONGZIYUE2000WANMEIYUAN,2016NIANSHIXIAN1YIMEIYUANYINGSHOU。YOUSHICHANGYUCE,ZHEILIANGGEPINPAIDESHOURUJUNGAOYUOutdoor Voices。

经典捕鱼ERSHANGSHUDESANJIAGONGSI,DOUMIANLINZHETONGYANGDEHEXINTIAOZHAN。TAMENDEZHICHIZHEQIDAIGONGSINENGSHIXIANKUAISUZENGZHANG,DANCENGJINGZHIYIKAOKOUBEIJIUNENGXUNDEXINKEHUDESHEJIAOMEITIYINGXIAO,RUJINXIANGYAOQUDETONGYANGXIAOGUOZEYAOJIAYUELAIYUEANGGUI。

经典捕鱼TylerZAISHIYONGYUTEDINGHUODONGDEFUSHIXILIEZHONG,KANDAOLEBUSHAOSHANGWEIKAIFADEZENGZHANGQIANLI。Outdoor VoicesZAI2017NIANTUICHULEYIKUANXINXINGPAIHANMIANLIAO,JINCHUNTUICHULEZHUANMENSHIYONGPAOBUYUWANGQIUYUNDONGDEJIAONANGXILIE,ZAIDAOXIANZAITUICHUDEYONGZHUANGXILIE——SUOYOUZHEIXIEXILIEZHENDUIDEDOUSHIXIHUANOutdoor VoicesDEFENGGEMEIXUE,DANDUIGONGNENGYUKEJICHUANGXINYOUGENGGAOYAOQIUDEKEHUQUN。

TylerBIAOSHI,JIEXIALAILIANGNIANHAIYOUGENGDUO“YUNDONGXILIEHUITUICHU”,DANZHEIGEGUOCHENGHUIXIANGDUIHUANMAN。

“KEJIHANLIANGGAODECHANPIN,YANFASHIJIANYEHUIHENZHANG。SUOYIGANGCHUANGBANDESHIHOU,YEBUSHISHUOWOBUXIANGTUIWUGEZHENDUIBUTONGHUODONGDEXILIE,SHIZHENDEMEIBANFA,”HaneySHUODAO,BUCHONGBIAOSHIPINPAIDESHEJISHOUFAZUIGUANZHUDESHIPINGHENG,XIWANGNENGZAIPAOMALASONGSHIHOUCHUANDEYIFU,LIUGOUDESHIHOUYENENGCHUAN。

经典捕鱼Outdoor VoicesXIWANGMAOXIANTUPODE,SHINULIZAICHUANGXINYANFAZHONGCHAOYUENAIKE、LululemonDENGYUNDONGFUSHIJUTOU。

“WOHAIZHENBUZHIDAOTAMENKEHUHUIZAIHUYIFUDEYUNDONGXINGSHIBUSHIZUIHAO。WOJUEDETAMENBIJIAOZAIHU,ZHEIXIEYIFUSHIBUSHICHUANQILAIZUIHAOKAN,ZUIHESHEN,”BloomSHUO。

经典捕鱼YONGZHUANGSHICHANGXIANGDUIHAORUJU,YINWEIGAILINGYUDEZHUDAOPINPAIHAIBUDUO。Outdoor VoicesDEYONGZHUANGXILIEH2OVZHENGSHITUICHUZHIQIAN,SHENQINGJIARUDENGHOUMINGDANDEXIAOFEIZHEJIUGAODAJINYIWANMING。DANGUOQUJINIANNEI,CONGSolid & StripedDAOSummersalt,ZAIXIANHUOZHIMIANXIAOFEIZHEDEYONGZHUANGPINPAIYIRUYUHOUCHUNSUN。HaneySHUO,H2OVDESHIYONGCHANGHEYEBAOKUOSHATANPAIQIU、PIHUATINGDENGYUNDONG,“YOUDIANXIANGFUGUFENGDESpeedo,DANSHIGENGJIAXIANDAIHUA,GENGJIANVXINGHUA。”

经典捕鱼YUCITONGSHI,YOUYUHUODEXINZIJINZHURU,TylerZHENGZAIKAICHUGENGDUOXINDIAN,BAOKUOJIHUAZAI2018NIANXIABANNIANKAISHEXINSHANGDIAN7JIA、2019NIANJIHUAKAISHE15JIA。KAISHEXINDIANZHUYAOZHIZAIYINDAOKEHUFANGWENPINPAIGUANFANGWANGZHAN,BINGZUOWEIBAOKUOPAOBUJULEBU、CHONGLANGKECHENGDENGPINPAIMIANFEIHUODONGJIHUA#DoingThingsDEJUBANDI。

经典捕鱼“WOMENJIHUCONGCHUANGBANDEDIYITIANQI,JIUZAIKAISHE[DIYIJIA]SHANGDIAN,ZHEIYUWOMENDEZAIXIANYEWUSHITONGSHIJINXINGDE,DANHENDUO[YUOutdoor VoicesCHUYUXIANGTONG]CHUANGBANLISHIYUJIEDUANDEGONGSI,CAIGANGGANGKAISHIKAISHITIDIAN,”TylerSHUO,“ZHEILIANGZHONGFANGSHIDEXIANGHURONGHE,HUIDAILAIZHENZHENGDEJIAZHI。”

经典捕鱼SHANGDIANDUOLE,KUCUNZIRANYEDUO,ZHEIDOUXUYAOGENGJIAGAOANGDECHENGBEN,ZENGJIALEDALIANGFUZHUANGWEISHOUDEFENGXIAN,ZUIZHONGBUDEBUDAOZHIJIANGJIA。Outdoor VoicesGUOQUHENDACHENGDUBIMIANZHENGSHIJIANGJIAXIAOSHOU,YINWEITAMENDECHANPINJIJIEXINGBUQIANG——DANBUSHAOPINPAIDASHIYEZAIXUANCHUANSHIQUESHIYETIGONGZHEKOUDAIMA。

经典捕鱼TylerZAI2017NIAN9YUEJIANGGONGSIZONGBUCONGNIUYUEBANQIANZHIAOSITING,DUICHENGBENWEIHUYEYOUBANGZHU。“PINPAICHUYUNIANQINGJIEDUANSHI,ZHEITAIRONGYIFENSANZHUYILILE,”TATANJIBANQIANSHIBIAOSHI,“GUANGSHIRENLIZIYUANHEWULIUZHEIXIEFANGMIAN,WOZHIQIANQUESHISHIDIGULE。”DANDUITALAISHUO,LIKAINIUYUESHIHENZHONGYAODEJUEDING,YINWEITASHUO“HENDUOGONGSIKAISHIBIANDEYUELAIYUEXIANGLE”,JIANGZONGBUDINGZHIAOSITING“SHIYINWEIKAOLVDAOZHANGQIFAZHAN”。

经典捕鱼TASHUO,DAYUEYOU60MINGYUANGONGBANDAOLEDEKESASIZHOU,ZONGGONGYOUDAYUE130REN,BINGQIEZAIBANQIANQIJIANYOUSHAOSHURENJUEDINGTUICHUGAIGONGSI。GUANZHUNEIRONGHECHUANGYIFAZHANDEYUE8RENRENGLIUZAINIUYUEBANSHICHU。

经典捕鱼TAHAISHUO,“NEIXIEBUDASUANBANLIDE,ZHENDEDOUSHINIANSHAOWUZHI。”

经典捕鱼CHULEPINQINGDrexler,QUNIANOutdoor VoicesHAIYAOQINGLEGENGDUOJINGYANFENGFUDEYUNYINGZHUANYERENSHIJIARU,QIZHONGBAOKUOLAIZICasperDETerri RockovichCHURENSHOUXISHUZIGUAN、Under ArmourDEColleen CampbellCHURENXIAOSHOUZONGJIAN。DrexlerGUOQUYEJIJIJIGONGSITIGONGLEBUSHAORENYUANZHAOPINJIANYI。

JINGUANRUCI,TylerRENGZAIWEIPINPAIXUNZHAOXINDESHOUXIYUNYINGGUAN。DrexlerRUZHISANGEYUEHOU,Outdoor VoicesDEZAOQIHEHUORENJIANZONGCAIAndrew PariettiYIJINGLIZHI。

经典捕鱼“SHUODAODI,WOMENMEINENGJITAZHAODAOZHENZHENGHESHIDEWEIZHI,”TASHUO,BUCHONGBIAOSHITAMENZAIPINPAIHECHUANGYIKAIFADENGLINGYUYOUSHIZHONGDIE,“ZIPINPAICHUANGBANYILAI,[RANGTALIUXIA]JIUBUSHITEBIEYOUYIYI。”

经典捕鱼ZHIYUOutdoor VoicesDEZUIJIAPINPAIDASHI、SHOUDAOGELEIHUODONGYAOQINGDEYANJIANGZHETylorBENREN,YEBIAOSHIXIWANGJIANGZHONGDIANZHUANXIANGGENGDUOGUANZHUXINSHOUZHONG,BINGSHUOYAO“JIANLIZUIWEIQIANGDADECHUANGYITUANDUI”。

经典捕鱼“ZHIYAORENMENZHIDAOLEWOMENPINPAI,JIUYIDINGHUIAISHANGWOMEN,”TASHUO,“WOFENGXINGDELINIANJIUSHI,JIYAOBAQIANZHENGLE,HAIYAOWANDEKAIXIN。WOMENDUIYINGLISHIHENGUANZHUDE。”

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